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BTCC / BTCC Square / Global Cryptocurrency /
Crypto Sponsors Dominate Formula 1 as Digital Assets Accelerate into Motorsports

Crypto Sponsors Dominate Formula 1 as Digital Assets Accelerate into Motorsports

Author:
Global Cryptocurrency
Published:
2025-05-22 13:23:02
19
2

The 2025 Formula 1 season has become a showcase for cryptocurrency’s growing mainstream influence, with nearly every racing team featuring sponsors from the blockchain sector. This high-octane convergence of decentralized finance and elite motorsport underscores crypto’s expanding role in global sports marketing.

Tether’s landmark $100 million partnership with Juventus Football Club represents the year’s most significant crypto sports deal to date. The stablecoin issuer now holds a 10% stake in the Italian football giant, commanding 6.18% of voting rights. Such high-profile investments demonstrate how digital asset companies are leveraging sports sponsorships to build brand legitimacy.

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